Premium Recreation Target high-value members and private events by offering premium hospitality solutions, dining experiences, and private party services that align with the club’s upscale Mid-Century clubhouse and resort-style amenities.

Member Acquisition Leverage the club’s scenic location near DTLA and Pasadena to create targeted campaigns for inbound inquiries, guest passes, and referral programs aimed at attracting new members and expanding the reservation-based revenue streams.

Events & Partnerships Position complementary services for social calendars and holiday events, including catering, entertainment, and fitness programming, to enhance revenue during peak social seasons and create cross-promotional partnerships with local vendors.

Tech Enablement Offer CRM, marketing automation, and website optimization solutions that integrate with existing tech stack (iCIMS, HubSpot, WordPress, Constant Contact, Microsoft 365) to improve member onboarding, event bookings, and targeted communications.

Financial Growth Align sales motions with the club’s mid-to-upper revenue tier by presenting value-packed membership experiences, premium services, and scalable digital marketing solutions that support revenue growth within the $50M–$100M range.