Event Expansion Renovation of the ballroom and meetings facilities as part of an $80.2 million property-wide transformation positions La Concha as a premier venue for corporate events, conferences, and weddings, offering enhanced AV, catering, and Marriott Bonvoy sales channels as the first Autograph Collection hotel in Puerto Rico.

Wellness Programs Wellness-focused offerings launched in 2022, including Wellness Retreat packages and Cabana Tipsy Tea Party experiences, supported by Elemara Spa, create cross-sell opportunities for corporate retreats, incentive trips, and luxury leisure packages that can be bundled with meetings, dining, and nightlife experiences.

Gaming Potential A BetMGM online casino partnership and the Casino del Mar gaming license open opportunities to attract VIP gaming clients and premium entertainment for events and nightlife, while requiring careful navigation of regulatory considerations.

Brand Prestige As Puerto Rico’s first Autograph Collection hotel with 238 oceanfront suites and a major renovation, La Concha leverages Marriott’s sales network and premium branding to attract luxury travelers, weddings, and high-end corporate groups.

Market Position Located in Condado San Juan with 201-500 employees and revenue ranging from fifty million to one hundred million, the property has capacity for large destination events, incentive programs, and international leisure travel, presenting opportunities with local DMO partners, wedding planners, and corporate travel buyers.