Regional footprint Target advertisers and partners aligned with the Grand Sud region where La Dépêche du Midi has a strong presence across ten departments; propose localized ad packages, regional sponsorships, and culturally relevant content partnerships to leverage their regional reach.

Audience monetization With a small revenue base under 1M and a diversified tech stack (Taboola, HubSpot, Magento, SendGrid, Stripe), present integrated digital advertising and commerce solutions, including content recommendation, newsletter monetization, and e-commerce enablement for local businesses.

Digital stack fit Leverage their existing platforms (HubSpot Content Hub, Google Workspace, Magento) to propose CRM-driven marketing automation, customer data integrations, and targeted ad campaigns tailored for regional advertisers seeking measurable ROI.

Content partnerships Capitalize on the newspaper’s long-standing humanist and secular-republican stance by offering sponsored content, op-ed collaborations, and event-based sponsorships that resonate with their editorial identity and reader trust.

Growth opportunities With recent expansion into new sports initiatives (Super XIII) and potential joint ventures, propose strategic partnerships, sponsorship revenue, and co-branded media ventures to unlock new revenue streams beyond traditional advertising.