Luxury hospitality expansion Sanctuary: La Fonda on the Plaza has extended its offerings with Santuario by La Fonda, a portfolio of 26 luxury vacation rentals near the hotel, signaling an opportunity to cross-sell high-end lodging and curated experiences to guests seeking extended stays.

Culinary leadership Executive recruitment: The appointment of Chef Marc Quiñones as Executive Outlets Chef in 2026 highlights a commitment to elevating dining experiences, creating sales angles around premium dining packages, private events, and culinary tourism collaborations.

Wellness and events Experience focus: Hosting the Smart Meetings Health & Wellness Experience demonstrates appeal to corporate groups and wellness-focused events, suggesting opportunities for tailored meeting packages, on-site programming, and partnership with corporate planners.

Community and upskilling Workforce development: Partnerships with Literacy Volunteers of Santa Fe to provide ESL tutoring indicate a strong stance on employee development, presenting potential for B2B collaborations, training programs, and social impact marketing to drive loyalty and staffing solutions.

Sustainable heritage Green credentials: Recognized as a Green Business of the Year in 2018 and a historic property on the Santa Fe Plaza, offering a competitive edge in sustainability storytelling and eco-conscious travel packages for environmentally minded guests and corporate buyers.