Small practice Target the clinic for cost-effective digital marketing and patient engagement solutions, given a small team (2-10 employees) that may rely on streamlined tools and external vendors.

Digital foundation Leverage their existing tech stack (Shopify, Open Graph, Office 365) to propose integrated marketing, appointment scheduling, and patient outreach platforms that complement their current setup.

Revenue potential With annual revenue in the low to mid six figures, present affordable growth-focused services such as patient acquisition campaigns, reputation management, and local SEO to increase new patient visits.

Competitive landscape Benchmark against similar orthopedic providers of varying sizes to position scalable solutions that can grow with them, including practice management tools and referral network optimization.

Growth opportunities Highlight opportunities around modernization of online presence, lead capture, and scheduling efficiency, leveraging their current tech stack to improve conversion and patient retention.