Advertising Growth Leverage La Presse's existing programmatic stack (OpenX and DFP) to broaden premium ad inventory across web, mobile, and La Presse+ tablet editions, unlocking higher RPMs through cross-platform packages and first-party data partnerships.

Subscriber Monetization Capitalize on La Presse+'s tablet-first audience by converting free tablet subscribers into paid digital tiers, while offering bundled subscriptions that include web access and exclusive digital features to deepen reader lifetime value and attract sponsorships.

Visual Content Sales Monetize the newsroom's award-winning visual journalism and data storytelling through branded content, sponsored visual series, and licensed assets to advertisers seeking high-impact storytelling aligned with quality journalism.

Tech & Data Enablement Offer CMS modernization, analytics and SEO enhancements, and delivery optimization services around PWA and JSON-LD to improve reach, performance and personalization, while integrating existing platforms like WordPress and Microsoft 365 for enterprise workflows.

Partnerships & Growth Pursue strategic partnerships with ad tech, content distribution platforms, and regional advertisers to diversify revenue beyond subscriptions, expand into Quebec and broader Canadian markets, and create joint marketing programs that leverage La Presse's trusted brand and award-winning content.