Insights

Programmatic Growth Leverage La Red's mature programmatic stack (DoubleClick Floodlight, Magnite, ADITION) to offer cross-channel campaigns across TV and digital, backed by Snowplow analytics and Salesforce Audience Studio targeting.

Data Monetization Tap first-party data assets via Salesforce Audience Studio and Snowplow to create precise audience segments for advertisers, enabling targeted campaigns and higher CPMs.

Sponsored Content Monetize the expanding national production slate with sponsored programs, branded entertainment, and product placements across La Red's entertainment lineup.

Local Sponsorships Position regionally tailored sponsorship packages to advertisers in Chile, capitalizing on local reach and the growing programming mix.

Unified Measurement Offer a cross-media measurement framework that combines TV and digital data to demonstrate ROI with robust analytics and attribution dashboards.

Similar companies to La Red

La Red Tech Stack

La Red uses 8 technology products and services including DoubleClick Floodlight, Magnite, ADITION, and more. Explore La Red's tech stack below.

  • DoubleClick Floodlight
    Advertising
  • Magnite
    Advertising
  • ADITION
    Advertising
  • Snowplow
    Analytics
  • Salesforce Audience Studio
    Data Management Platforms
  • Google Workspace
    Email
  • Google Fonts API
    Font Scripts
  • Priority Hints
    Performance

Media & News

La Red's Email Address Formats

La Red uses at least 1 format(s):
La Red Email FormatsExamplePercentage
First.Last@lared.clJohn.Doe@lared.cl
70%
FLast@lared.clJDoe@lared.cl
25%
First.Middle@lared.clJohn.Michael@lared.cl
5%

Frequently Asked Questions

Where is La Red's headquarters located?

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La Red's main headquarters is located at 3750 Avenue Quilín Macul, Santiago Metropolitan Chile. The company has employees across 3 continents, including South AmericaNorth AmericaEurope.

What is La Red's phone number?

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You can contact La Red's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is La Red's official website and social media links?

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La Red's official website is lared.cl and has social profiles on LinkedIn.

What is La Red's NAICS code?

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La Red's NAICS code is 517 - Telecommunications.

How many employees does La Red have currently?

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As of May 2026, La Red has approximately 120 employees across 3 continents, including South AmericaNorth AmericaEurope. Key team members include Director Del Área Deportiva Del Canal La Red: E. R.Director Asistente: A. B.Director: N. R. U.. Explore La Red's employee directory with LeadIQ.

What industry does La Red belong to?

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La Red operates in the Telecommunications industry.

What technology does La Red use?

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La Red's tech stack includes DoubleClick FloodlightMagniteADITIONSnowplowSalesforce Audience StudioGoogle WorkspaceGoogle Fonts APIPriority Hints.

What is La Red's email format?

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La Red's email format typically follows the pattern of First.Last@lared.cl. Find more La Red email formats with LeadIQ.

When was La Red founded?

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La Red was founded in 1991.

La Red

TelecommunicationsSantiago Metropolitan, Chile51-200 Employees

La Red operates as a private television channel in Chile, allocated channel 4 after legislation allowed private entities to manage TV signals, with its on-air transmissions beginning in May 1991 under the La Red name. It was established as a commercial, non-political broadcaster and has consistently centered its content on entertainment, offering a variety of programming concepts over time. The network is based in the Santiago metropolitan region and serves the Chilean market with privately produced content. 

Today the company is in a growth phase and is expanding its slate of national programming. It works within the telecommunications and broadcasting landscape as a mid-sized private channel, continuing to emphasize entertainment-focused content for its audience.

Section iconCompany Overview

Headquarters
3750 Avenue Quilín Macul, Santiago Metropolitan Chile
Phone number
Website
lared.cl
NAICS Code
517 - Telecommunications
Founded
1991
Employees
51-200

Section iconMedia & News

Section iconFunding & Financials

  • $500M$1B

    La Red's revenue is estimated to be in the range of $500M$1B

Section iconFunding & Financials

  • $500M$1B

    La Red's revenue is estimated to be in the range of $500M$1B

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