Corporate Catering Target local B2B opportunities by promoting Lafayette Market’s full-service catering and office coffee programs to Pontiac-area businesses, schools, and nonprofits, offering recurring beverage service, event catering, and flexible menu options.

Historic Venue Position the historic downtown Pontiac venue as a steady revenue engine by hosting weddings, private events, and corporate gatherings, driving higher-margin bookings and repeat clients through a unique venue experience.

Local Partnerships Build strategic partnerships with local farms, event planners, hospitality vendors, and community organizations to boost referrals, co-host events, and cross-sell artisanal coffee and catering services.

Digital Upgrades Enhance lead capture and client onboarding with a modern online catering portal and targeted marketing automation, complementing the existing web presence to convert inquiries into bookings more efficiently.

Premium Offerings Introduce premium offerings such as concierge coffee programs, seasonal catering bundles, and loyalty incentives to increase average order value and stabilize revenue for a small, close-knit team.