Innovation Portfolio LAFFORT recently launched LAFAZYM THIOLS, a pectolytic enzyme preparation designed to enhance varietal thiol release in aromatic grape varieties, and introduced OENOFEEL, a yeast-derivative product launched in 2025. This signals a robust innovation pipeline focused on aroma enhancement and fermentation performance, creating upsell opportunities with premium winemakers seeking measurable sensory benefits.

Global Footprint With operations and sales in more than 70 countries and a heritage spanning over 120 years, LAFFORT offers established distribution networks and credibility that can accelerate adoption of new enology solutions. Their active participation in international events such as the International Cool Climate Wine Symposium indicates readiness to engage premium and cool-climate segments globally.

R&D Leadership LAFFORT emphasizes precision oenology and biotechnology, evidenced by 19 international patent deposits. This positions the company as a potential partner for co-development and IP-backed collaborations with winemakers aiming to differentiate through science-driven products and process improvements.

Sustainability Focus The company promotes sustainable, nature-inspired winemaking with a rigorous approach to quality, safety, and traceability. For sales teams, this aligns with sustainability-minded wineries and brands that require transparent supply chains and verifiable QA, enabling value-added service offerings and premium endorsements.

Growth Opportunities Recent portfolio expansion creates cross-sell and upsell opportunities within existing customer bases, as well as entry into adjacent segments such as fermentation aids and aroma-enhancing inputs. Target markets include premium wineries investing in aromatic varieties and cool-climate wines, and use LAFFORT as a partner for trials, case studies and co-branding.