Insights

Expanding Bookstore Network With over 40 bookstores across major Serbian cities, Laguna presents a significant opportunity to partner or provide localized retail solutions, inventory management, or digital ordering platforms to enhance customer experience and increase sales.

Community Engagement Laguna's strong focus on community development through local projects and social responsibility initiatives offers avenues for collaborative marketing, educational programs, and community-sponsored events to drive customer loyalty and brand awareness.

Digital Marketing Strategy Utilizing diverse digital tools like TikTok Pixel, Mautic, and Issuu suggests openness to innovative marketing channels, making Laguna suitable for tailored digital advertising, content marketing, and analytics solutions to boost sales and customer engagement.

Growing Membership Program The Laguna Readers Club with over 500,000 members indicates a highly engaged customer base, creating opportunities for targeted promotions, subscription services, and personalized offers to increase repeat sales and expand membership benefits.

Market Leadership & Innovation As a leading publisher aiming to elevate regional standards and promote reading culture, Laguna is an ideal partner for innovative publishing technologies, digital content solutions, or educational platforms that align with their vision of cultural development and market expansion.

Similar companies to Laguna

Laguna Tech Stack

Laguna uses 8 technology products and services including Microsoft Advertising, Bing Ads, Hotjar, and more. Explore Laguna's tech stack below.

  • Microsoft Advertising
    Advertising
  • Bing Ads
    Advertising Networks
  • Hotjar
    Analytics
  • Google Workspace
    Email
  • Google Fonts API
    Font Scripts
  • OWL Carousel
    Javascript Libraries
  • Mautic
    Marketing Automation
  • HTTP/3
    Web & Portal Technology

Media & News

Laguna's Email Address Formats

Laguna uses at least 1 format(s):
Laguna Email FormatsExamplePercentage
First.Last@laguna.rsJohn.Doe@laguna.rs
100%

Frequently Asked Questions

Where is Laguna's headquarters located?

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Laguna's main headquarters is located at 45 Kralja Petra Belgrade, Central Serbia 11000 Serbia. The company has employees across 6 continents, including EuropeAsiaSouth America.

What is Laguna's stock symbol?

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Laguna is a publicly traded company; the company's stock symbol is LRH.BK.

What is Laguna's official website and social media links?

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Laguna's official website is laguna.rs and has social profiles on LinkedIn.

What is Laguna's NAICS code?

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Laguna's NAICS code is 511 - Publishing Industries (except Internet).

How many employees does Laguna have currently?

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As of May 2026, Laguna has approximately 181 employees across 6 continents, including EuropeAsiaSouth America. Key team members include Chief Accountant: V. J.General Manager: N. M.Marketing Manager: A. M.. Explore Laguna's employee directory with LeadIQ.

What industry does Laguna belong to?

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Laguna operates in the Book and Periodical Publishing industry.

What technology does Laguna use?

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Laguna's tech stack includes Microsoft AdvertisingBing AdsHotjarGoogle WorkspaceGoogle Fonts APIOWL CarouselMauticHTTP/3.

What is Laguna's email format?

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Laguna's email format typically follows the pattern of First.Last@laguna.rs. Find more Laguna email formats with LeadIQ.

When was Laguna founded?

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Laguna was founded in 1998.

Laguna

Book and Periodical PublishingCentral Serbia, Serbia51-200 Employees

Laguna Publishing is a leading publishing house in Serbia and the broader region, with a mission to raise standards in book publishing and to promote a culture of reading. The group operates through two related legal entities—DELFI bookstores and IP Laguna—working under the Laguna Readers Club brand, which counts over 500,000 members who use discounts and visit the bookstores. It runs a network of bookstores in Belgrade and in numerous other cities across Serbia, totaling more than 40 locations. 

The company ties its business to social responsibility, focusing on investment in local communities and projects connected to its activities. Based in Belgrade, Central Serbia, Laguna has been operating for more than 18 years in the book and periodical publishing industry and seeks to develop local brands and broaden access to reading through its stores and club membership.

Section iconCompany Overview

Headquarters
45 Kralja Petra Belgrade, Central Serbia 11000 Serbia
Website
laguna.rs
Stock Symbol
LRH.BK
NAICS Code
511 - Publishing Industries (except Internet)
Founded
1998
Employees
51-200

Section iconMedia & News

Section iconFunding & Financials

  • $1M

    Laguna's revenue is estimated to be in the range of $1M

Section iconFunding & Financials

  • $1M

    Laguna's revenue is estimated to be in the range of $1M

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