Strong Brand Recognition Lagunitas Brewing Company maintains a leading position as the top IPA draft in the US, demonstrating robust brand loyalty and market dominance, which can be leveraged to target premium retail and on-premise outlets seeking high-demand craft beers.

Market Expansion Opportunities The company’s presence in approximately 20 countries and recent expansion efforts suggest potential for international distribution partnerships and export opportunities, especially given its global recognition for quality and popularity.

Local Community Engagement Lagunitas actively supports local communities through partnerships and events, providing avenues for collaborative marketing campaigns, sponsorship deals, and community-focused promotional programs to boost visibility and sales.

Operational Restructuring Recent closure of the Chicago facility and relocation back to California indicate a strategic shift, which could open avenues for servicing existing and new markets, as well as providing tailored supply chain solutions during the transition period.

Leverage Digital Presence With a modern tech stack and active online engagement, there are opportunities to enhance digital marketing, personalized promotions, and e-commerce initiatives to increase outreach and sales to craft beer enthusiasts and retail customers.