Expansion Strategy Lagunitas Brewing Co. has been strategically expanding its operations, recently closing its Chicago facility and relocating its brewing operations back to California. This move presents an opportunity for sales representatives to target the California market with potential growth prospects.

Event Sponsorship Lagunitas Brewing Co. attends and sponsors events like the Waldos' Special Ale, enhancing brand visibility. Sales development representatives can leverage these sponsorships to engage with a wider audience at such events and potentially forge new partnerships.

Legal Actions The company has been involved in legal actions, such as filing a suit against Soltura News for false advertising. This presents a chance for sales professionals to highlight Lagunitas' commitment to quality and integrity to potential clients, emphasizing trustworthiness.

Tech Stack Upgrade Lagunitas Brewing Co. utilizes a robust tech stack including MySQL, Mailchimp, and Google Tag Manager. Understanding their technology stack can help sales representatives tailor solutions that integrate seamlessly with the company's existing systems, offering a competitive advantage.

Market Presence With Lagunitas beers available in multiple countries and a revenue ranging between $50M - 100M, the company has a strong market presence. Sales representatives can leverage the company's market position to explore new sales opportunities globally and capitalize on its brand recognition.