Market Expansion Strategy Lagunitas Brewing Company has been expanding its facilities and offices to different locations, indicating a strategic focus on reaching new markets. This presents a sales opportunity for targeting customers in these expanding regions with Lagunitas' range of beers.

Collaborative Partnerships Partnerships like the collaboration with Alvarado Street Bakery show Lagunitas' commitment to unique and sustainable products. Leveraging these partnerships can be a sales strategy to attract environmentally conscious customers looking for innovative beer choices.

Marketing Leadership Change The recent appointment of Hannah Dray as interim chief marketing officer signifies a shift in Lagunitas' marketing strategy. Sales teams can capitalize on this change by aligning their sales approach with the new marketing direction under Dray's leadership.

Legal Action Against Competitors The lawsuit filed by Lagunitas against Solturacap for false advertising highlights the company's commitment to fair business practices. Sales reps can use this legal action as a selling point to reassure customers of Lagunitas' integrity in the face of competitive challenges.

Tech-Powered Customer Engagement Utilization of technology tools like MySQL, Mailchimp, and Google Maps demonstrates Lagunitas' focus on enhancing customer engagement. Sales development representatives can leverage these tech resources to personalize sales interactions and create targeted marketing campaigns for increased sales.