Community Banking Strength As a community-focused bank with a long history since 1915, Lake Area Bank demonstrates deep local market engagement that can be capitalized on through targeted relationship-building efforts and personalized banking solutions.

Acquisition Opportunity Following its acquisition by Royal Credit Union in August 2021, there is potential to offer complementary services or innovative financial products to existing and former customers transitioning under the new ownership.

Digital Banking Focus With a robust online and mobile banking platform, Lake Area Bank emphasizes convenience and technology adoption, presenting opportunities to upsell digital solutions such as advanced cybersecurity, mobile app enhancements, or fintech integrations.

Mid-sized Market Segment Operating with revenue between 25M and 50M and a staff of 51 to 200 employees, the bank caters to small and mid-sized businesses and consumers, ideal targets for tailored financial products, commercial banking solutions, and small business financing.

Growth Potential & Trends Given its regional presence and similar sized peers, Lake Area Bank can benefit from market expansion strategies, including community outreach, loan product diversification, and technology-driven banking services to stay competitive.