Direct Booking Growth Lean team and solid revenue position Lake Chelan Shores to grow direct bookings and reduce OTA reliance. Leverage the existing MemberSpace setup on Squarespace to expand a direct-booking flow, loyalty offers, and targeted website promotions.

Lightweight Tech Modernization Current tech stack features Squarespace, jQuery, React Router and Kendo UI, which may constrain scalability for a small operation. Propose a lightweight modernization package with an integrated booking engine, CRM, and analytics tailored to SMB hospitality.

Channel & Pricing Enablement With growth potential and a lean staff, offer channel management and pricing optimization to maximize occupancy and revenue. Integrations with property management systems can reduce manual tasks and improve rate parity across channels.

Web Presence Enhancement Squarespace-based site offers SEO and performance improvements opportunities. Provide site-speed optimization, structured data enhancements, mobile UX refinements, and on-page SEO to boost direct traffic.

Guest Experience Expansion Expand digital guest services by growing loyalty capabilities and contactless experiences. Propose enhanced loyalty programs, mobile reservations, check-in, and personalized offers to drive repeat bookings and guest satisfaction.