Experienced leadership Owner Michelle Gillum brings 30+ years of legal and real estate experience, indicating credibility and a strong client trust factor that can be leveraged in sales pitches to agents and brokers seeking reliable closing partners.

Central Florida focus Specializes in commercial and residential closings in central Florida, presenting a targeted opportunity to upsell adjacent services (title insurance, escrow, and settlement services) to local agents, builders, and lenders active in the Lakeland market.

Mid-market scale Revenue in the 10–25M range with a lean employee base suggests agility and responsiveness that can be appealing to mid-market lenders and independent title agents looking for dependable partners outside the mega‑cap firms.

Tech-enabled closings Adoption of tools like WordPress Multisite, Google Tag Manager, and other web/UX tech indicates openness to digital workflows; sales opportunities exist to offer enhanced closing tech, portal integrations, or API-enabled services to streamline transactions.

Competitive landscape fit Operating alongside large, national title players implies a niche for personalized service and faster closings; position Lakeland Title as a local expert with flexible terms to win business from agents and lenders seeking tailored closing experiences.