Niche focus Target mid-market businesses and individuals with significant debt or bankruptcy exposure, as Lakelaw specializes in high value, small-to-medium cases that are too large for small firms but too small for mega firms. This presents opportunities to offer tailored bankruptcy and restructuring services to financially distressed clients and their lenders.

Growth footprint Recent expansion from Chicago to five Lake Michigan shoreline offices signals capacity to handle more cases regionally. Sales outreach can emphasize improved geographic coverage and closer client access, enabling faster consultations and local expertise for debt resolution, foreclosure, and Chapter 11 matters.

Pro Bono momentum Award-winning pro bono service enhances brand credibility and community impact. Leverage this for corporate partnerships, referrals through local governments or nonprofits, and joint initiatives that broaden client access while showcasing Lakelaw’s commitment to social responsibility.

Recognition leverage Consistent industry recognition from Best Lawyers, Super Lawyers, US News, Martindale-Hubbell, and Lawdragon strengthens credibility with potential clients and referrers. Use awards in sales collateral to differentiate from competitors and to justify premium service expectations to potential clients and referrals.

Service breadth Comprehensive bankruptcy and debt resolution offerings (Chapter 7/11, Subchapter Five, Subchapter V, Chapter 13, tax and student loan resolution, foreclosure and real estate reorganization) create cross-sell opportunities with lenders, financial advisors, real estate professionals, and mortgage servicers seeking experienced partners for distressed assets and complex restructurings.