Leadership Transition There is an interim president as Lakeshore Advantage conducts a formal search to replace the outgoing leader, Jennifer Owens. This presents an opportunity for targeted outreach to establish relationships with the organization during a leadership transition and position solutions that support continuity, program expansion, or interim project management.

Regional Growth Focus Lakeshore Advantage serves Ottawa and Allegan Counties in West Michigan and actively collaborates with developers, realtors, municipal leaders, and financial institutions, highlighted by events like Developer Day. Sales opportunities exist to offer technology, marketing, or talent initiatives that accelerate site readiness, investment, and regional development.

Talent Initiatives New leadership role in Talent Initiatives and ongoing workforce development emphasis indicate a priority on attracting and retaining talent for regional growth. This creates openings for solutions in talent management software, training platforms, recruitment marketing, and data analytics to support employer-driven workforce strategy.

Digital & Marketing Tools Lakeshore Advantage uses a tech stack including Adobe Creative Cloud, Canva, AWS, WordPress, Zoho, Shopify, Microsoft 365, and Google Fonts, suggesting openness to digital transformation, marketing automation, and cloud-based collaboration tools. There are opportunities to offer implementation, integration, or optimization services aligned with their economic development mission.

Economic Impact & Outreach Past reporting of multi-billion-dollar investments and collaboration with regional foundations and chambers signals a track record of large-scale programs. This background supports opportunities to propose grant management platforms, data dashboards, or stakeholder engagement solutions that streamline reporting, grant tracking, and public-private partnership initiatives.