Large equipment inventory Opportunity to upsell long-term rental or procurement partnerships for visual clocks, crowd control barricades, start/finish line structures, stages, tents, and traffic signage to support larger multi-sport event portfolios and recurring race series.

Nationwide operations Leverage their distributed offices in Illinois, Arizona, and Florida to pitch regional events nationwide, offering scalable logistics, on-site staffing, and cross-market coordination for national race calendars and sponsorship activations.

Tech-enabled logistics Highlight compatibility with their tech stack and propose integrated timing, registration, and event management solutions that streamline data flow with iCIMS, HubSpot, Google Workspace, and WordPress-based sites for seamless customer experience and repeat business.

Medium growth focus With revenue in the $10–$25M range and a mid-sized team, target mid-to-large scale races and endurance events looking for professional management and equipment, presenting scalable service packages and performance guarantees to win tenders.

Strategic partnerships Position Lakeshore as a preferred partner for event organizers seeking turnkey race management, logistics, and equipment, including long-term rental programs, sponsorship activation support, and turnkey event infrastructure for repeat events.