Golf and events Leverage Lakeview’s 36 holes and 25,000 square feet of meeting and wedding space to target corporate retreats, golf tournaments, and association events, offering bundled lodging, dining, and event services.

Campus proximity capitalize on proximity to West Virginia University to attract alumni events, parent/visitor trips, and university-sponsored conferences, offering special rates, group packages, and shuttle solutions from campus to Cheat Lake.

Family and wellness Position as a family-friendly escape with the Lakeview Fitness & Sports Center and lakeside accommodations to drive family vacation packages, seasonal promotions, and wellness-themed getaways aligned with leisure travelers and staycation seekers.

Mid‑Atlantic niche Differentiate as a premier Mid‑Atlantic golf and conference resort with a luxury yet relaxed experience, targeting corporate incentives, executive retreats, and regional tourism partners for co‑marketing and preferred venue partnerships.

Technology and reach Enhance digital presence and lead capture using the existing tech stack and video/YouTube channels to run virtual tours, event showcases, and targeted ads to drive direct bookings, group inquiries, and wedding leads.