LinkedIn Video Ads Expansion LinkedIn has recently expanded its advertising offerings, launching in-feed video carousels and Sponsored Newsletters. This presents a sales opportunity for businesses looking to leverage video marketing for B2B audiences on the platform.

Key Personnel Appointment LinkedIn appointed Kumaresh Pattabiraman as the new Country Manager and Product Head in India. Building connections with the leadership team can open doors for sales representatives targeting the Indian market through LinkedIn's platform.

CTV Advertising Product Launch LinkedIn introduced a dedicated CTV advertising product, marking a significant development in video marketing for B2B purposes. Sales teams can explore utilizing this new offering to drive engagement and reach a professional audience.

Partnership with Industry Players LinkedIn collaborated with Magna Global, Inc. on a survey to enhance insights into B2B ad performance. This partnership showcases LinkedIn's commitment to providing valuable data, offering sales professionals opportunities to leverage industry insights for strategic sales approaches.

Promotion of Chief Communications Officer LinkedIn promoted Nicole Leverich to SVP and chief communications officer. Establishing connections with key individuals like the chief communications officer can enhance brand awareness and credibility, potentially leading to increased sales opportunities on the platform.