Heritage & Quality Lamson's long-standing history since 1837 and commitment to quality craftsmanship position it as a trusted brand in the premium kitchen tools and cutlery market, appealing to consumers seeking durable and reliable kitchen products.

Innovative Product Launches The recent launch of their molded reel 'Liquid' demonstrates Lamson’s focus on innovation, creating opportunities to showcase new, technologically advanced products to target niche markets such as fishing enthusiasts and outdoor sports consumers.

Revised Branding Strategy The rollout of a new website under the 'Functional Art' brand strategy indicates an emphasis on combining functionality with aesthetic appeal, providing opportunities to attract customers who value design and performance in their kitchen tools.

Digital Engagement The adoption of various digital marketing tools such as Google Ads Conversion Tracking and Attentive suggests Lamson is actively investing in online marketing channels, opening avenues for targeted advertising and lead generation.

Growth Opportunities With a relatively small revenue base and focused product offerings, there is potential for expanding distribution channels, increasing brand awareness, and entering new markets to scale sales revenue and grow customer base.