Local Ford Network Target expansion partnerships with Ford dealerships and service networks in Knoxville, Maryville, Oak Ridge, Sevierville and Seymour to cross-sell certified preowned vehicles, maintenance plans, and FCA/Fiat accessories through bundled offers.

Mid Market Growth Leverage their mid-size employment base and $50M-$100M revenue to propose fleet and corporate sales programs, including lease options, maintenance packages, and employee purchase programs for local businesses.

Digital Conversion Capitalize on their tech stack and online presence by offering enhanced digital marketing services, lead nurturing campaigns, and A/B testing for showroom conversion to boost online-to-in-store foot traffic and certified preowned sales.

Service & Parts Upsell Propose service retention initiatives, OEM-aligned parts promotions, and extended warranty & maintenance plans to increase service department revenue with a focus on customers from their certified and used-vehicle programs.

Data-Driven Outreach Use existing revenue signals and regional market data to tailor outreach for local automotive buyers, offering personalized financing, trade-in appraisal, and loyalty incentives that align with their regional footprint.