Premium showrooms Capitalizing on Landers Premier Flooring’s large 6,000 square foot showroom and extensive product selection to upsell premium materials such as hardwood, natural stone, and environmentally friendly options to homeowners completing high-value renovations.

Local expertise Leverage the family-owned, hands-on installation approach and 20+ years in the industry to position partnerships with local contractors, interior designers, and real estate professionals seeking trusted flooring specialists for projects in Austin.

Lifetime assurance Promote the lifetime installation guarantee as a differentiator in sales conversations with households undertaking long-term home improvements, creating opportunities for cross-sell of complementary products and service add-ons.

B2B collaboration Target Mohawk Industries and similar networks through recognition as a regional Flooring Retailer of the Year to explore co-branding, bulk procurement, and channel partnerships that expand inventory reach and referral potential.

Digital reach Utilize the current tech stack and strong BBB rating to deploy targeted digital campaigns (advertising, email, CRM) aimed at Austin-based homeowners and renovation enthusiasts, driving showroom visits and installation bookings.