Insights

Strong Brand Heritage Lane Venture has a long-standing reputation for innovation, quality, and character in both indoor and outdoor casual furnishings, making it a trusted brand in the outdoor furniture market.

Expansion and Innovation Recent launches such as the Sunbrella x Block Shop fabric collaboration and the BeSpoke collection indicate a focus on innovative, customizable product offerings that appeal to consumers seeking personalized outdoor furniture solutions.

Market Positioning As a leader in outdoor furnishings, with parent company Bassett Furniture, Lane Venture operates in a competitive space with a focus on stylish, durable, and functional products suitable for upscale residential and commercial markets.

Growth and Capacity The company has seen workforce expansion, adding 45 new employees in 2019, and operates a sizable manufacturing facility of 176,000 square feet, reflecting growth potential and capacity for increased production volumes.

Digital Engagement Utilizing a comprehensive tech stack including Google Analytics and site engagement tools, Lane Venture demonstrates a focus on e-commerce and online marketing channels, providing opportunities to further enhance digital sales and customer outreach.

Similar companies to Lane Venture

Lane Venture Tech Stack

Lane Venture uses 8 technology products and services including SiteCatalyst, Microsoft 365, jQuery, and more. Explore Lane Venture's tech stack below.

  • SiteCatalyst
    Analytics
  • Microsoft 365
    Email
  • jQuery
    Javascript Libraries
  • reCAPTCHA
    Security
  • Google Analytics
    Web Analytics
  • Microsoft ASP.NET
    Web Frameworks
  • Magnific Popup
    Web Tools And Plugins
  • Max Mega Menu
    Widgets

Lane Venture's Email Address Formats

Lane Venture uses at least 1 format(s):
Lane Venture Email FormatsExamplePercentage
FLast@laneventure.comJDoe@laneventure.com
77%
First@laneventure.comJohn@laneventure.com
9%
Last@laneventure.comDoe@laneventure.com
9%
First_Last@laneventure.comJohn_Doe@laneventure.com
5%

Frequently Asked Questions

Where is Lane Venture's headquarters located?

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Lane Venture's main headquarters is located at 1111 E 20th St, Newton, North Carolina 28658, US. The company has employees across 1 continents, including North America.

What is Lane Venture's phone number?

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You can contact Lane Venture's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Lane Venture's official website and social media links?

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Lane Venture's official website is laneventure.com and has social profiles on LinkedIn.

What is Lane Venture's SIC code NAICS code?

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Lane Venture's SIC code is 2512 - Wood Household Furniture, Upholstered NAICS code is 337 - Furniture and Related Product Manufacturing.

How many employees does Lane Venture have currently?

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As of October 2025, Lane Venture has approximately 51 employees across 1 continents, including North America. Key team members include Owner: A. R.Partner: N. L.Director-Finance And Administration: G. B.. Explore Lane Venture's employee directory with LeadIQ.

What industry does Lane Venture belong to?

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Lane Venture operates in the Furniture and Home Furnishings Manufacturing industry.

What technology does Lane Venture use?

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Lane Venture's tech stack includes SiteCatalystMicrosoft 365jQueryreCAPTCHAGoogle AnalyticsMicrosoft ASP.NETMagnific PopupMax Mega Menu.

What is Lane Venture's email format?

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Lane Venture's email format typically follows the pattern of FLast@laneventure.com. Find more Lane Venture email formats with LeadIQ.

When was Lane Venture founded?

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Lane Venture was founded in 1972.
Lane Venture

Lane Venture

Furniture and Home Furnishings ManufacturingUnited States51-200 Employees

Grounded in a history of innovation, quality and character.

Since our inception in 1972, Lane Venture has offered casual home furnishings that are fun, fashionable and functional. The addition of the WeatherMaster line brought these same attributes to outdoor furnishings and established the company as a leader in the outdoor furniture market. 

Our parent company, Bassett Furniture (BSET: NYSE), Lane Venture is built upon a reputation of innovation, quality and character, and we stand behind every single product that we make. You can be sure each item will remain beautiful through the rigors of everyday living.

Section iconCompany Overview

Headquarters
1111 E 20th St, Newton, North Carolina 28658, US
Phone number
SIC Code
2512 - Wood Household Furniture, Upholstered
NAICS Code
337 - Furniture and Related Product Manufacturing
Founded
1972
Employees
51-200

Section iconFunding & Financials

  • $10M$25M

    Lane Venture's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    Lane Venture's revenue is estimated to be in the range of $10M$25M

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