Specialized POS Expertise Lansing Sales' longstanding focus on hospitality and restaurant POS systems positions them as a niche provider. Targeted marketing efforts emphasizing tailored solutions could attract restaurants, cafes, and hospitality venues seeking reliable and specialized POS technology.

Small Business Focus With a current employee count of 2-10 and revenue under 1 million dollars, Lansing Sales appears to serve small to medium-sized clients. Outreach strategies that emphasize affordability, ease of implementation, and scalable solutions may resonate well with this segment.

Branding and Web Presence The company’s use of modern tools like Squarespace and Adobe Fonts indicates an investment in professional branding. Enhancing online content and showcasing case studies could increase lead generation among potential clients looking for reputable POS providers.

Market Expansion Opportunities Given their specialized history, there may be growth opportunities in expanding beyond traditional hospitality venues to other retail or service industries that require POS technology, opening new sales channels.

Technology and Innovation Utilization of modern development tools suggests a potential for integrating innovative tech solutions such as cloud-based POS or mobile payment systems, offering upselling opportunities to current and prospective clients.