Plant-Based Protein Trend Lantmännen is heavily investing in plant-based proteins, partnering with companies like Ingredion to develop a differentiated portfolio. This trend presents a sales opportunity for offering innovative plant-based protein products to cater to the growing demand for sustainable and healthy food options.

Expansion into Protein Isolates With plans to invest in a new pea and fava bean protein facility in Sweden, Lantmännen's expansion signifies a need for suppliers in the European market. Sales representatives can explore partnership opportunities to provide raw materials or equipment for the facility construction.

State-of-the-Art Factory Investment Lantmännen's substantial investment in a state-of-the-art factory presents a potential opportunity for vendors of advanced manufacturing technologies or sustainable energy solutions. Sales professionals can engage with the company to offer solutions for optimizing production processes and reducing environmental impact.

European Market Accessibility The collaboration between Lantmännen and Ingredion to supply plant-based protein isolates to the European market opens up sales avenues for distributors or retailers interested in adding innovative food products to their portfolio. Sales reps can explore partnerships to distribute these protein isolates once production commences.

Tech Stack Collaboration Lantmännen's tech stack includes tools like InVision, Microsoft Intune, and Adobe Fonts. Tech solution providers can target the company for offering complementary software or services that enhance operational efficiency or support sustainability initiatives. This presents a sales opportunity for tech companies specializing in agriculture or food processing solutions.