Franchise Expansion Lapels Cleaners recently acquired Martinizing International, LLC, indicating a growth strategy through franchise acquisition. This presents an opportunity for sales representatives to target potential franchisees interested in joining a successful brand with a strong market presence.

Technology Integration With a tech stack including WordPress, MySQL, and Google Maps, Lapels Cleaners demonstrates a commitment to leveraging technology for operational efficiency. Sales development representatives can showcase how Lapels' technological advancements enhance customer experience and differentiate them in the dry cleaning industry.

Recognition & Credibility Lapels Dry Cleaning has consistently been recognized in the Franchise Times Top 200+, establishing credibility and brand reputation. Sales professionals can leverage this recognition to build trust with potential B2B clients seeking established and reputable dry cleaning partners.

Strategic Partnerships By partnering with ClickTecs and Dawson Investment Group, Lapels Cleaners demonstrates a collaborative approach to business growth. This presents a sales opportunity for representatives to explore collaborative ventures with Lapels and showcase how such partnerships drive mutual benefits and revenue growth.

Market Positioning & Revenue Lapels' revenue falls within the $10M - 50M range, positioning them as a medium-sized player in the dry cleaning industry. Sales professionals can target clients seeking services from a reputable, financially stable company like Lapels, offering reliability and quality service.