Expansion Opportunity Larkin Hospitality is expanding its portfolio, with a recent partnership adding six properties and increasing total managed properties from 11 to 17. This presents a sales opportunity to offer revenue optimization, property-level technology upgrades, and centralized services to newly added hotels.

Sustainability & Guest Experience The family-owned, guest-focused brand across New England positions them to invest in guest experience enhancements, loyalty initiatives, and sustainable practices that can drive higher occupancy and net revenue per available room (NAPR) through targeted partnerships.

Technology Stack Fit Current tech includes cloud services and security tools (AWS, Barracuda, GoDaddy) and web/front-end tech (PHP, Slick). This suggests openness to modern property management integrations, cybersecurity enhancements, and data-driven marketing platforms.

Mid-Market Revenue Exposure With 11-50 employees and reported revenue in the $25–50 million range, Larkin Hospitality sits between boutique and large-scale operators, indicating potential for mid-market distribution deals, centralized procurement, and loyalty program partnerships that scale without enterprise-level complexity.

Regional Growth Needs Operating primarily in Vermont and Massachusetts, the company could benefit from regional market intelligence, channel optimization, and local supplier partnerships to improve rate integrity, occupancy during shoulder seasons, and group/business travel segments.