Strategic Acquisition Larsen Marine recently became part of TopSide Marinas, indicating ongoing consolidation in the regional marina market. This presents cross-selling opportunities for integrated marina services, expanded on-site amenities, and access to a broader network of boaters.

Large Storage Capacity With a 20-acre facility that stores 800+ boats and options for indoor, heated, and outdoor storage up to 70 feet, there is potential to upsell premium storage plans, maintenance packages, and seasonal services to a high-volume customer base.

Full-Service Capabilities A seasoned team offering maintenance, repairs, upgrades, and specialized care for powerboats and sailboats creates cross-sell opportunities for service contracts, preventive maintenance programs, and on-site parts distribution through the Ship’s Store.

Tech-Savvy Operations Adoption of Joomla, WordPress, Shopify, WooCommerce, and HubSpot suggests readiness for digital marketing, e-commerce for parts and services, and CRM-driven outreach; leverage these channels for targeted promotions and service reminders.

Revenue Growth Potential Reported revenue range of 25–50 million and status as a large western Lake Michigan marina imply high spend per customer; align sales efforts around premium services, storage add-ons, and partner programs to capture additional share of wallet from an established boating community.