Market Leadership Larsen Marine operates as one of the largest full-service marinas on the western shore of Lake Michigan, providing ample opportunities to target high-volume boat owners and commercial clients seeking reliable maintenance and storage services.

Recent Acquisition The recent acquisition of Larsen Marine by TopSide Marinas indicates potential integration opportunities for enhanced service offerings, cross-marketing, and access to a broader customer base within the regional marine industry.

High-Value Storage With a 20-acre secured storage facility accommodating over 800 boats, there are prospects for sales of specialized storage solutions, vessel upgrades, and related marine accessories to maintain and grow this client base.

Diverse Customer Needs Larsen Marine’s comprehensive services for powerboats and sailboats, along with its on-site ship’s store, suggest opportunities to cross-sell maintenance products, marine equipment, and technical services tailored to both recreational and competitive boaters.

Digital Engagement Leveraging their existing web presence and analytics tools, targeted online marketing campaigns and digital service promotions could effectively increase customer engagement, bookings, and repeat business within their regional marine community.