Salesforce Engine Position LASER Credit Access as a CRM-native data connector for Salesforce users and AppExchange customers in lending. Emphasize seamless automated credit data requests across bureaus and CRAs, reducing manual steps and speeding underwriting. Target banks and mortgage lenders already leveraging Salesforce and related origination apps.

Automation Value Showcase the no-click data retrieval and instant data availability to fit automated decision workflows. Propose pilots or trials with lenders to demonstrate faster, more consistent underwriting and streamlined document workflows without requiring user input.

Mortgage Data Partners Leverage existing integrations with CBC Innovis and Factual Data to position as a trusted verifier for mortgage lending. Focus on mortgage lenders, mortgage brokers, and originators who need reliable credit and data verification, offering co-marketing with partner networks and joint demonstrations.

Compliance and Analytics Frame LASER as a comprehensive data source for compliance, reporting, and analytics. Highlight its ability to feed decision scoring, spreadsheets, and narrative documents, and its potential to support targeted marketing based on credit data insights.

Growth Strategy Target mid-market and smaller financial institutions seeking scalable, cost-efficient data verification. Leverage current traction, Salesforce capability, and partner ecosystem to expand adoption across banks using modern origination platforms and CRM-driven processes.