Market Leadership Latham, The Pool Company is the largest designer, manufacturer, and marketer of in-ground residential swimming pools across North America, Australia, and New Zealand, indicating an extensive market presence and strong brand recognition that can be leveraged for upselling or expanding into new regional markets.
Innovation Awards Receiving the 'Most Innovative Product for Retailers' award at the 2024 International Pool Spa Patio Expo demonstrates the company's focus on product innovation, offering opportunities to promote new, cutting-edge solutions to retail partners and pool installers.
Strategic Partnerships Partnerships with companies like Hire4wservices suggest an openness to collaborations that enhance distribution, installation, and service networks, creating pathways to reach more consumers and increase sales through integrated service offerings.
Leadership Transition The appointment of a new CEO, Sean Gadd, effective January 2026, signals potential strategic shifts and new growth initiatives, which sales teams can align with to target emerging product lines or market segments.
Digital Engagement Latham’s utilization of diverse digital tools including Google Ads, SEMrush, and AppNexus reveals a strong online marketing capability, offering opportunities to optimize lead generation and digital outreach campaigns for targeted customer acquisition.