Digital Modernization The current tech setup indicates an opportunity to modernize Lathrop PARC Redwood City site and hosting with a modern content management system, a responsive frontend, improved performance, and stronger security to attract artists and buyers.

Marketing Engagement Leverage the Google Workspace suite and local chamber connections to implement CRM, email marketing, event promotions, and membership drives focused on art shows, talks, and gallery visits.

Local Partnerships Tap into the Redwood City chamber network to explore affordable digital services and co branded promotions, creating partnerships that drive visibility and referrals for a small, local arts organization.

Data and Ops Implement lightweight data management and backup for their MySQL data, plus basic analytics to track artwork inventory, event attendance, and customer engagement for better decision making.

Media Experience Expand media capabilities with scalable hosting, streaming, and CDN support for art videos, artist talks, and multimedia catalogs to improve delivery quality and reach.