New branding LatinWorks has rebranded to WeAreThirdEar and signals a transition to a broader mainstream audience while leveraging its heritage in culturally aware advertising, presenting an opportunity to position new, cross-cultural campaigns for brands targeting diverse consumers.

Growth potential Reported revenue range of 50M to 100M with a small to mid-size employee base (11-50) suggests agility and potential for scalable, integrated campaigns, ideal for mid-market brands seeking specialized creative services without enterprise-scale overhead.

Cultural expertise Originating from Latino/a advertising focus, the firm demonstrates deep insights into multicultural audiences, which can be repurposed to help brands authentically reach emerging mainstream segments and avoid missteps in diverse markets.

Tech stack Utilizes a modern mix of tools including OpenAI, Adobe Creative Cloud, Power BI, Google Cloud, and Shopify, enabling data-driven creative production, automation, and e-commerce capabilities that can enhance performance marketing and measurement for clients.

Strategic partnerships Recent evolution and insistence on listening and speaking human align with agencies emphasizing collaboration, suggesting opportunities for co-branded campaigns, ecosystem partnerships, or performance-driven engagements with brands seeking fresh, human-centered storytelling.