Insights

Niche Expertise LATZ Negotiation specializes in high-impact negotiation training backed by founder Marty Latz and proprietary Five Golden Rules, making them a compelling partner for mid-market to large organizations seeking measurable negotiation improvements.

Executive Training Focus With programs ranging from public and onsite to customized offerings and coaching, there is a clear opportunity to target C-suite and senior procurement or sales leadership across Fortune 500 to mid-sized firms.

Proven ROI Narrative The firm emphasizes real-world expertise and proven research, which can be leveraged to craft case-driven proposals aimed at improving win rates, deal value, and cycle times for potential clients.

Small Firm Agility As a lean organization with broad reach, LATZ Negotiation can be positioned as a flexible partner capable of rapid engagement, pilot programs, and custom workshops for organizations of varying sizes.

Digital Footprint & Growth Technical stack and online presence suggest opportunities to upsell digital training, blended learning, and scalable programs to clients seeking scalable, accessible negotiation training across teams.

LATZ Negotiation Tech Stack

LATZ Negotiation uses 8 technology products and services including html5media, Cloudflare, jQuery Migrate, and more. Explore LATZ Negotiation's tech stack below.

  • html5media
    Audio, Video, Graphics
  • Cloudflare
    Content Management System
  • jQuery Migrate
    Javascript Libraries
  • Really Simple Discovery
    Miscellaneous
  • Divi
    Page Builders
  • Yoast SEO
    Search Engines
  • Piwik PRO Core
    Web Analytics
  • FitVids.js
    Web Tools And Plugins

LATZ Negotiation's Email Address Formats

LATZ Negotiation uses at least 1 format(s):
LATZ Negotiation Email FormatsExamplePercentage
First@latznegotiation.comJohn@latznegotiation.com
100%

Frequently Asked Questions

What is LATZ Negotiation's official website and social media links?

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LATZ Negotiation's official website is latznegotiation.com and has social profiles on LinkedIn.

How much revenue does LATZ Negotiation generate?

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As of July 2026, LATZ Negotiation's annual revenue is estimated to be $1M - $10M.

What is LATZ Negotiation's NAICS code?

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LATZ Negotiation's NAICS code is 6114 - Business Schools and Computer and Management Training.

How many employees does LATZ Negotiation have currently?

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As of July 2026, LATZ Negotiation has approximately 1 employees across 1 continents, including North America. Key team members include Principal: M. L.. Explore LATZ Negotiation's employee directory with LeadIQ.

What industry does LATZ Negotiation belong to?

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LATZ Negotiation operates in the Professional Training and Coaching industry.

What technology does LATZ Negotiation use?

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LATZ Negotiation's tech stack includes html5mediaCloudflarejQuery MigrateReally Simple DiscoveryDiviYoast SEOPiwik PRO CoreFitVids.js.

What is LATZ Negotiation's email format?

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LATZ Negotiation's email format typically follows the pattern of First@latznegotiation.com. Find more LATZ Negotiation email formats with LeadIQ.

When was LATZ Negotiation founded?

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LATZ Negotiation was founded in 1995.
LATZ Negotiation logo

LATZ Negotiation

Professional Training and CoachingArizona, United States1 Employees

LATZ Negotiation is a professional training and coaching firm focused on negotiation strategies for business professionals and organizations. Founded by Marty Latz, the company bases its approach on a proprietary framework known as the Five Golden Rules of Negotiation and emphasizes practical, real-world expertise drawn from decades of engagement with a range of clients. Its services include public training, onsite and customized programs, keynote presentations, and ongoing coaching and consulting, all aimed at helping teams secure better outcomes across various industries and organization sizes. The company is located in Scottsdale, Arizona, and operates with a small team footprint, reflecting its focused consulting and training model. While the firm markets its offerings to a broad business audience, its core value lies in structured negotiation guidance that can be applied to enterprise-level negotiations as well as smaller organizations. A recent development noted in its materials is the continuation of expert-led programs and customized engagement options tailored to individual client needs.

Section iconCompany Overview

NAICS Code
6114 - Business Schools and Computer and Management Training
Founded
1995
Employees
1

Section iconFunding & Financials

  • $1M - $10M

    LATZ Negotiation's revenue is estimated to be in the range of $1M - $10M

Section iconFunding & Financials

  • $1M - $10M

    LATZ Negotiation's revenue is estimated to be in the range of $1M - $10M

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