Insights

Boutique scale LATZ Negotiation operates with a lean team which suggests an opportunity to position scalable training programs and remote coaching services to expand capacity without significant headcount growth.

Established expertise Founded by a renowned negotiation expert with 20+ years of experience and a proprietary framework, the firm can upsell advanced programs, certification tracks, and executive coaching for Fortune 500 and growing mid-market clients seeking trusted guidance.

Diverse delivery A range of programs including public, onsite, customized programs, coaching, and keynote speaking creates cross-sell opportunities with existing clients and aligns with enterprise needs for scalable training across departments.

Growth potential Revenue in the lower seven-figure range and experience with both large brands and micro organizations indicates room to expand through expanded enterprise contracts, government or nonprofit markets, and repeat training engagements.

Digital footprint Technology stack highlights modern marketing and delivery capabilities; leveraging this can drive targeted outreach, automated onboarding, and measurement of training ROI to support renewal and expansion efforts.

Similar companies to LATZ Negotiation

LATZ Negotiation Tech Stack

LATZ Negotiation uses 8 technology products and services including iCIMS, WordPress, Shopify, and more. Explore LATZ Negotiation's tech stack below.

LATZ Negotiation's Email Address Formats

LATZ Negotiation uses at least 1 email format:
LATZ Negotiation Email FormatsExamplePercentage
First@latznegotiation.comJohn@latznegotiation.com
100%

Frequently Asked Questions

What is LATZ Negotiation's official website and social media links?

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LATZ Negotiation's official website is latznegotiation.com and has social profiles on LinkedIn.

How much revenue does LATZ Negotiation generate?

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As of September 2026, LATZ Negotiation's annual revenue is estimated to be $1M - $10M.

What is LATZ Negotiation's NAICS code?

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LATZ Negotiation's NAICS code is 6114 - Business Schools and Computer and Management Training.

How many employees does LATZ Negotiation have currently?

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As of September 2026, LATZ Negotiation has approximately 1 employees across 1 continents, including North America. Key team members include Principal: M. L. Explore LATZ Negotiation's employee directory with LeadIQ.

What industry does LATZ Negotiation belong to?

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LATZ Negotiation operates in the Professional Training and Coaching industry.

What technology does LATZ Negotiation use?

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LATZ Negotiation's tech stack includes iCIMS, WordPress, Shopify, Mailchimp, Microsoft 365, Google Cloud, WP Engine and Piwik PRO Core.

What is LATZ Negotiation's email format?

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LATZ Negotiation's email format typically follows the pattern of First@latznegotiation.com. Find more LATZ Negotiation email formats with LeadIQ.

When was LATZ Negotiation founded?

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LATZ Negotiation was founded in 1995.
LATZ Negotiation logo

LATZ Negotiation

Professional Training and CoachingArizona, United States0-1 Employees

LATZ Negotiation is a professional training and coaching firm focused on negotiation strategies for business professionals and organizations. Founded by Marty Latz, the company bases its approach on a proprietary framework known as the Five Golden Rules of Negotiation and emphasizes practical, real-world expertise drawn from decades of engagement with a range of clients. Its services include public training, onsite and customized programs, keynote presentations, and ongoing coaching and consulting, all aimed at helping teams secure better outcomes across various industries and organization sizes. The company is located in Scottsdale, Arizona, and operates with a small team footprint, reflecting its focused consulting and training model. While the firm markets its offerings to a broad business audience, its core value lies in structured negotiation guidance that can be applied to enterprise-level negotiations as well as smaller organizations. A recent development noted in its materials is the continuation of expert-led programs and customized engagement options tailored to individual client needs.

Section iconCompany Overview

NAICS Code
6114 - Business Schools and Computer and Management Training
Founded
1995
Employees
0-1

Section iconFunding & Financials

  • $1M - $10M

    LATZ Negotiation's revenue is estimated to be in the range of $1M - $10M

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