Legacy Fundraising Legacy fundraising momentum: Laurel has secured sizable legacy gifts in recent years and hosts a research center focused on girls, signaling a strong donor network and endowment potential. This creates opportunities for donor CRM, campaign planning, and alumni engagement services to grow fundraising outcomes.

Multi-campus IT Multi-campus IT readiness: Laurel operates across urban and rural campuses including a large Butler Campus with extensive athletic facilities. Their current tech stack includes Google, Microsoft, Zoom, and web infrastructure like Nginx, which suggests readiness for an integrated student information system, learning management system, and cross campus security and analytics modernization.

STEAM Partnerships STEAM partnerships and cross border programs: Laurel has engaged with Level Up Village and hosts the Center for Research on Girls, indicating appetite for hands on STEAM education and international collaboration. There is a growth opportunity for edtech tools, robotics and coding programs, teacher PD, and cross border project platforms to serve multiple grade levels and summer programs.

Athletics Wellness Athletics and outdoor education emphasis: The Butler Campus offers extensive athletic facilities, a fitness and wellness center, and outdoor education and leadership programs. This presents opportunities for athletic performance software, facility management tools, wellness platforms, and sponsorship aligned programs for families and students.

People and Brand People and Brand: Laurel is repeatedly recognized as a top workplace and values diversity and flexibility, with ongoing faculty recruitment and leadership changes such as the appointment of a new head of school in 2024. This creates demand for DEI training, recruitment marketing, HR analytics, and employee engagement solutions to sustain a positive employer brand and attract top talent.