Global Reach Leverage the ability to ship canvas rugs worldwide to target interior designers and boutique hotels outside Costa Rica, expanding potential client base beyond local projects.

Custom Collaboration Position Laurel as a design partner who works on site with clients and interior designers to create exclusive, made-to-order canvases, murals, and decor items, emphasizing personalized service and rapid iterations.

Tropical Durability Highlight the weather-resistant, allergy-friendly, and animal-friendly properties of the products to appeal to customers in tropical climates and those with sensitivities, opening conversations with hospitality and vacation rental markets.

Digital Presence Optimize and showcase portfolio through WooCommerce-enabled storefront and visual platforms like Pinterest, supported by SEO (Yoast) to attract design-focused buyers and reduce discovery friction.

Low-Volume Personalization Target small to mid-size design firms and high-end individuals seeking bespoke pieces, tailoring marketing to the 0-1 employee scale as a flexible, boutique supplier with direct bilingual communication.