Industrial partnerships Leverage existing distribution and strategic alliances with American Augers, Sitetec, and FlexSteel to expand market reach for DECKHAND and TONGHAND products in HDD and pipe handling applications; target wood, road, and bridge projects that require safe, efficient pipe handling.

Pole and pipe growth Promote PM1000 pole setter and TONGHAND attachments to utilities and telecom sectors for pole installation and maintenance; emphasize precision, safety, and quick rotation capabilities to win contracts on municipal and rural infrastructure upgrades.

Drill site leverage Target HDD operators and drill fleets with PITPUMP and EMPOWER powered solutions to improve mud pumping efficiency in challenging soils; cross-sell with DECKHAND to streamline pipe handling from the cab, reducing downtime.

Innovation pipeline Highlight upcoming TONGHAND S launch to existing customers and distributors; use early access programs and pilot deployments to generate case studies, expand upsell opportunities, and secure longer-term maintenance contracts.

SMB focus As a small-to-midsize player with multiple partnerships and a revenue range typical of mid-market vendors, pursue targeted outreach to mid-sized construction and drilling firms that need reliable, safer attachments to differentiate in competitive bids.