Subrogation Focus Target insurance carriers with complex subrogation needs and large loss recoveries. The firm specializes in nationwide subrogation, high-stakes insurance coverage disputes, arbitration and appraisal proceedings, making carriers a primary growth channel.

Niche Expertise Leverage the founder’s deep expertise in arson/fraud investigations, expert coordination, and forensic analysis to offer bundled investigative support services to insurers handling suspicious loss events and large claims.

Thought Leadership Engage through speaking engagements and industry associations where Marie Cheung-Truslow regularly presents. Use speaking opportunities to generate inbound inquiries from insurers seeking expertise in complex coverage disputes and bad faith defense.

Small Firm Agility Position as a high-touch, specialized boutique with flexible engagement models to complement larger firms. Highlight lean team capable of rapid response for urgent subrogation and appraisal matters.

Digital Presence Optimize for insurer visibility by strengthening SEO and content around insurance coverage, subrogation, and appraisal topics. Leverage current tech stack (Cloudflare, JSON-LD, Yoast SEO) to improve discoverability and lead capture.