Community Focus Target mid-sized public libraries with strong community programs and education-focused services; propose tailored digital resources, remote access, and genealogical research tools to deepen community engagement.

Technology Enablement Leverage their existing tech stack and grant-funded tech initiatives by offering scalable solutions for catalog, e-learning, and data analytics; highlight affordable, cloud-based or on-prem easy-to-maintain options.

Funding Levers Identify grant opportunities and partnerships (e.g., local foundations like Dearborn Community Foundation) to fund technology upgrades, digitization projects, and e-resource expansions; present ready-made grant-ready proposals.

Digitization Push Capitalize on recent digitization partnerships (FamilySearch yearbook project) to offer supplementary digitization services, metadata management, and online access solutions that boost patron reach and engagement.

Revenue & Growth Note revenue is under $1M with 11-50 employees; position cost-effective, scalable solutions that deliver measurable ROI, cross-sell complementary services (content licensing, analytics, marketing automation) without high upfront risk.