Large Format Capabilities Position Lawson Printers as a one-stop shop for marketing collateral leveraging their large format offset presses, in-line coating, and digital presses up to 13" x 26" to upsell high-impact brochures, posters, catalogs, and annual reports.

Union Label Advantage Leverage their long-standing union affiliation with GCIU, Allied Trades, and UAW to target customers in unionized industries or projects requiring labor certifications and trusted labor relations to differentiate from non-union printers.

Sustainability Edge Highlight commitment to environmental stewardship through participation in the Michigan Great Printer Program to attract eco-conscious brands and clients seeking sustainable print solutions.

Data and Direct Promote capabilities in data support and direct mail with variable content to appeal to marketers needing personalized campaigns, tracking, and measurable ROI.

All-in-One Service Emphasize end-to-end services including full bindery, letter shop, and digital envelope printing to streamline procurement for mid-market companies looking to consolidate vendors and reduce project timelines.