Strategic merger The company recently merged Lawson Screen & Digital Products with Workhorse Products, LLC as of February 1, 2025, creating a broader platform to offer more innovation, efficiency, and value in garment decorating. This presents opportunities to cross-sell bundled equipment and integrated solutions to clients of both legacy brands.

DTG and DTF focus launches of DTF printing solutions and Prestige XL2 Pro DTF bundles indicate a strong push into digital textile printing. Sales opportunities exist to upsell DTF printers, powders, and associated workflow equipment to existing screen printing customers migrating to hybrid or digital production.

Strategic partnerships Recent partnerships with STAHLS Hotronix for heat presses and other gear suggest a channel strategy that can be leveraged to upsell complementary accessories and maintenance Plans to customers already invested in heat pressing technology.

Mid-market scale With revenue estimated between 50M and 100M and 11-50 employees, the company sits in a mid-market segment with room for scalable equipment packages, financing options, and service contracts that appeal to small to mid-sized screen print shops expanding their operations.

Comprehensive supplies The firm offers a full spectrum of screen printing machines, supplies, exposure systems, and related equipment, enabling bundled sales of presses, dryers, inks, and consumables. This creates cross-sell opportunities across equipment, supplies, and training services to existing customers.