Strong Brand Presence Lawton Chrysler Jeep Dodge RAM positions itself as Oklahoma’s leading dealer for new and used Chrysler, Jeep, Dodge, and Ram vehicles, indicating a solid local market presence that can be leveraged for upselling and cross-selling complementary services.

Recent Electric Launch The introduction of the electric Jeep Avenger suggests opportunities to promote EV-related accessories, charging solutions, and maintenance services, appealing to environmentally conscious consumers and expanding the dealership’s electrification offerings.

Recall and Service Opportunities Recent safety recalls for Jeep hybrid vehicles highlight potential service revenue streams through repairs, software updates, and warranty work, while also offering a chance to build customer trust through proactive communication.

Historical and Brand Heritage With a legacy dating back to the launch of the E-body platform in 1970, the company's rich history and awards such as the Large SUV segment win for the Jeep Wagoneer can be marketed to attract enthusiasts and loyal customers seeking quality and heritage.

Market Trend Alignment The company's focus on launching new models and technology, including electric SUVs, aligns with industry trends towards electrification and innovation, presenting opportunities to target environmentally-minded buyers and early adopters seeking the latest automotive technology.