Local Market Strong Leverage Lawton Chrysler Jeep Dodge RAM’s position as Oklahoma’s preferred dealer for new and used vehicles to propose expansion of service offers and regional financing partnerships with neighboring towns and fleets.

Cross-Sell Opportunities Capitalize on their full-brand portfolio (Chrysler, Jeep, Dodge, Ram) to upsell maintenance plans, parts, and aftersales services across all makes, including non-FCA vehicles through the service center.

Digital Marketing Potential Engage their current tech stack users and ad channels (Google Ads, The Trade Desk, Hotjar, Microsoft Clarity) to propose performance marketing packages, CRM-driven lead nurture, and retargeting for both new and used inventory.

EV & Legacy Growth Position EV-related initiatives around the Avenger and legacy SUV leaders to target fleet buyers, government contracts, and influencer/test-drive events, aligning with evolving consumer trends toward electrified options.

Financing & Service Highlight flexible financing partnerships and extended service plans to attract customers who refinance or trade in, offering bundled maintenance and warranty options to increase ASP (average selling price) and loyalty.