Market Reach Lawton Kia serves a diverse regional customer base across multiple cities in Oklahoma and Texas, presenting an opportunity to tailor marketing efforts and expand outreach to neighboring areas with high vehicle ownership and potential for new car sales.

Customer Engagement The dealership’s focus on programs like the First Time Buyer initiative indicates a customer base that includes first-time buyers and recent entrants into vehicle ownership, providing a chance to upsell accessories, service plans, and financing options.

Online Presence With a dedicated website and digital marketing tools like Google Ads and Adobe Tag Manager, there is scope to enhance online engagement through targeted campaigns, lead generation strategies, and digital promotions to increase showroom visits and service bookings.

Service Upselling The state-of-the-art service department offers opportunities to promote maintenance packages, extended warranties, and vehicle upgrades, especially for customers purchasing new or used vehicles in their initial ownership period.

Growth Opportunities While currently operating at a modest revenue level, Lawton Kia’s strategic regional positioning and active marketing efforts present potential for growth through expanded inventory offerings, specialized vehicles like sports models, and targeted outreach to business and fleet sales.