Local Market Reach Lawton Kia serves a broad regional area including Lawton, Chickasha, Paul's Valley, Ardmore in Oklahoma, and Wichita Falls in Texas, presenting opportunities to expand cross-region sales and personalized marketing initiatives.

Customer Engagement The dealership offers a First Time Buyer Program, which can be leveraged to attract first-time vehicle purchasers and convert them into long-term loyal customers through targeted incentives and tailored service packages.

Vehicle Portfolio With a diverse inventory including popular Kia models and a selection of high-quality used vehicles, there is potential to upsell premium and certified pre-owned options, catering to various customer budgets and preferences.

Online Presence Maintaining an updated website and utilizing tools like Google Ads provides opportunities for digital marketing campaigns to increase lead generation and online inquiries, especially among tech-savvy younger demographics.

Service Department Lawton Kia's state-of-the-art service center is a valuable asset for fostering customer retention by promoting maintenance packages, service plans, and vehicle upgrades, encouraging repeat visits and increased lifetime value.