Lax.com

RetailConnecticut, United States51-200 Employees

Lax.com is a retail-focused lacrosse company based in Norwalk, Connecticut, that operates as a premier destination for lacrosse gear, equipment, and related expertise. It serves players, coaches, and teams across a broad spectrum—from elite collegiate athletes to youth players—providing product access, performance support, and guidance to support on-field performance and team outfitting. In addition to its online store, Lax.com supports team sales with customized gear and streamlined store solutions, aiming to simplify roster outfitting and procurement for programs of various sizes. The business positions itself within the lacrosse industry as a comprehensive platform that combines retail, content, and real-time game insights, alongside events and experiences tied to major lacrosse moments. The company has expanded through acquisitions and strategic moves over the years, including integrating Universal Lacrosse assets and developing in-house embroidery and screen-printing capabilities, with a recent notable development involving a significant acquisition by BSN Sports in 2026.

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