Small Practice Upsell Target Layton Visual Center as a focused, high-impact client for digital marketing services that optimize patient acquisition through local SEO, paid search, and conversion-optimized websites, leveraging their existing WordPress and Google Ads setup to improve ROI.

Tech Stack Leverage Capitalize on their current tech usage (WordPress, Google Ads, Microsoft 365) to offer integrated solutions such as site performance enhancements, secure patient communications, and analytics-driven ad campaigns tailored to eye care services.

Growth Allocation With revenue in the mid-range and a lean team, present scalable, cost-effective marketing packages designed to deliver measurable patient appointments, emphasizing automated workflows and measurable ROAS to fit their budget.

Competitive Benchmark Position as a local digital partner by comparing their market with nearby optical providers, offering competitive analysis, localized advertising, and reputation management to improve visibility against larger players.

Security & Compliance Highlight KnowBe4 and security-conscious messaging to propose BDR-friendly programs around staff training, patient data protection, and compliant marketing practices to reduce risk and build trust.