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Retail Apparel and FashionAuvergne-Rhône-Alpes, France201-500 Employees
LaBoutiqueOfficielle.com is a mid-sized French retailer that concentrates on online sales of streetwear and urban fashion. Based in Chaponost, in the Auvergne-Rhône-Alpes region, the company has been active in e-commerce since 2007. Its catalog covers clothing and accessories from more than 300 brands, alongside products derived from urban-art imagery. Operating in the retail apparel and fashion sector, it relies on digital channels to reach its customers. Its target audience centers on young adults roughly aged 15 to 25 seeking contemporary streetwear. In 2023, the retailer launched a men’s capsule t-shirt collection in collaboration with the emoji brand.