LBR Insight, Inc. Employee Directory

Market ResearchPennsylvania, United States2-10 Employees

LBR Insight, Inc. is a market research firm focused on qualitative methods, with a specialization in message development research that encompasses insight mining, messaging and positioning, and testing and optimization of creative work. Based in the Philadelphia area (Gladwyne, Pennsylvania), the company emphasizes understanding client needs from an advertising and marketing perspective, aiming to translate research findings into practical guidance for brand communication and campaigns. Its work spans industries including beauty, food, government, healthcare, and cannabis, and it offers approaches tailored to multicultural, rare condition, sensitive topic, consumer, and healthcare professional research, conducted through methods such as focus groups, interviews, ethnography, or online studies as appropriate. The firm highlights a collaborative, client-centered mindset developed from professionals with experience in advertising, marketing agencies, and client-side teams, and it notes unique techniques developed with input from a clinical psychologist to address specialized research challenges.

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