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Insights

Visitor Growth Le PAL attracted 730,000 visitors in 2024 as the fifth largest park in France, indicating strong consumer demand and potential cross-sell opportunities with regional travel, hospitality partners, and family entertainment packages.

Expansion Investment The 15.5 million euro investment in 2024 to launch a Nordic-themed area and a major ride signals a willingness to invest in new experiences, presenting opportunities to upsell season passes, sponsorships, and multi-visit bundles with nearby hotels or attractions.

New Attractions Introduction of high-sensory experiences like FJORD EXPLORER and the upcoming Voyage au-dessus du Monde for 2025 suggests partnerships with brands in outdoor adventure, beverage/snack offerings, and augmented reality/immersive tech collaborations.

Digital & Tech Stack Active use of platforms such as WordPress, Matomo/Piwik PRO, iCIMS, and AWS indicates readiness for digital marketing, CRM integration, ticketing optimization, and data-driven outreach to families and groups for targeted promotions.

Revenue & Market Position Revenue is in the 1–10 million USD range with a mid-sized workforce, creating clear upsell paths to scale events, seasonal passes, and corporate/group event packages while competing with other mid-tier European parks.

Similar companies to Le PAL

Le PAL Tech Stack

Le PAL uses 8 technology products and services including Matomo, iCIMS, Amazon Web Services, and more. Explore Le PAL's tech stack below.

Le PAL's Email Address Formats

Le PAL uses at least 1 email format:
Le PAL Email FormatsExamplePercentage
FirstLast@lepal.comJohnDoe@lepal.com
100%

Frequently Asked Questions

What is Le PAL's official website and social media links?

Minus sign iconPlus sign iconLe PAL's official website is lepal.com and has social profiles on LinkedIn.

How much revenue does Le PAL generate?

Minus sign iconPlus sign icon As of October 2026, Le PAL's annual revenue is estimated to be $1M - $10M.

What is Le PAL's SIC code and NAICS code?

Minus sign iconPlus sign iconLe PAL's SIC code is 4899 - Communications Services, Not Elsewhere Classified and NAICS code is 5615 - Travel Arrangement and Reservation Services.

How many employees does Le PAL have currently?

Minus sign iconPlus sign iconAs of October 2026, Le PAL has approximately 154 employees across 2 continents, including Europe and North America. Key team members include Chief Accounting Officer: C. C., Chief Technical Officer: P. C. and Président: C. B. Explore Le PAL's employee directory with LeadIQ.

What industry does Le PAL belong to?

Minus sign iconPlus sign iconLe PAL operates in the Travel Arrangements industry.

What technology does Le PAL use?

Minus sign iconPlus sign iconLe PAL's tech stack includes Matomo, iCIMS, Amazon Web Services, WordPress, Cookiebot, Adobe Creative Suite, Autodesk and Piwik PRO Core.

What is Le PAL's email format?

Minus sign iconPlus sign iconLe PAL's email format typically follows the pattern of FirstLast@lepal.com. Find more Le PAL email formats with LeadIQ.

When was Le PAL founded?

Minus sign iconPlus sign iconLe PAL was founded in 1973.
Le PAL logo

Le PAL

Travel ArrangementsAuvergne-Rhône-Alpes, France51-200 Employees

Le PAL is a theme park and animal park located in Saint-Pourçain-sur-Besbre, Auvergne-Rhône-Alpes, France. It operates seasonally, opening from April to September and closing in winter. The park ranks as the fifth-largest in France by attendance, recording 730,000 visitors in 2024, and has been led by Arnaud Bennet since 1989, with a sizeable workforce.

In 2024, Le PAL unveiled its largest expansion since opening, introducing a Scandinavian-themed district by a lake with houses featuring vegetated roofs and elevated terraces for a lakeside snack. Key attractions include Fjord Explorer, a ride that starts as a boat trip and rises to about 30 meters before ending with a 20-meter descent into the lake, and the park has announced a new Voyage au-dessus du Monde for 2025.

Section iconCompany Overview

Website
lepal.com
SIC Code
4899 - Communications Services, Not Elsewhere Classified
NAICS Code
5615 - Travel Arrangement and Reservation Services
Founded
1973
Employees
51-200

Section iconFunding & Financials

  • $1M - $10M

    Le PAL's revenue is estimated to be in the range of $1M - $10M

Company Leadership

  • Chief Accounting Officer at Le PAL
    C. C.
    Chief Accounting Officer
    Mobile Phone
  • Chief Technical Officer at Le PAL
    P. C.
    Chief Technical Officer
    Mobile Phone
  • Président at Le PAL
    C. B.
    Président
    Mobile Phone
  • Propriétaire at Le PAL
    A. B.
    Propriétaire
    Mobile Phone
  • Partner at Le PAL
    M. R.
    Partner
    Mobile Phone

Employee Directory

  • Directeur D’exploitation at Le PAL
    T. M.
    Directeur D’exploitation
    Mobile Phone
  • Directeur D'exploitation at Le PAL
    D. C.
    Directeur D'exploitation
    Mobile Phone
  • Directeur De La Gestion Commerciale at Le PAL
    A. L.
    Directeur De La Gestion Commerciale
    Mobile Phone
  • Responsable Des Ressources Humaines at Le PAL
    A. B.
    Responsable Des Ressources Humaines
    Mobile Phone
  • Responsable Des Ressources Humaines at Le PAL
    F. J.
    Responsable Des Ressources Humaines
    Mobile Phone

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