Digital Outreach The organization already runs paid and tracking pixels (Bing Ads, TikTok Pixel), indicating readiness to scale digital campaigns. There is an opportunity to optimize paid search and social strategies to boost donor acquisition and local engagement in Colorado.

IT Modernization Current tech stack includes Windows Server and IIS; consider cloud migration, modern content management options, security hardening, and managed hosting to reduce on-prem maintenance and improve reliability.

Fundraising Growth With limited revenue and a small team, there is potential to enhance fundraising through donor CRM integration, automation, and e-commerce fundraising assets, leveraging existing Social Snowball usage for merchandise or affiliate-based programs.

Advocacy Analytics As a policy-focused nonprofit, there is value in data-driven advocacy tools such as audience segmentation, automated campaigns, and dashboards to measure impact and boost volunteer engagement.

Lean Partnerships The small staff size suggests opportunities for outsourced, all-in-one services (IT, marketing, fundraising) from a single partner to reduce overhead and accelerate program delivery.