Market Leadership LeasePlan Belgium has over 50 years of fleet management experience and operates across 32 countries, establishing itself as a trusted and reliable partner, which can be leveraged to attract more clients seeking established industry leaders.

Servicing Small Fleets With expertise in managing small-sized vehicle fleets through tailored solutions like LeasePlan Direct and Easy, there's an opportunity to upsell or expand services to small and medium enterprises seeking personalized fleet management options.

Diverse Fleet Offerings LeasePlan’s capacity to deliver not only cars but also vans, light trucks, converted passenger cars, and commercial vehicles positions it as a comprehensive provider, ideal for targeting businesses with varied transport needs looking for a one-stop fleet partner.

Technology Integration Although specific technology details are not provided, the mention of digital solutions indicates potential value in promoting tech-driven fleet management tools to clients interested in cost efficiency and modernized vehicle solutions.

Growth Potential Given the company's relatively low revenue and modest employee count compared to larger competitors, there exists significant growth potential by expanding client base and marketing efforts tailored to small and medium-sized enterprises.