Residential focus Target homeowners in Lee's Summit and Blue Springs with bundled HVAC, plumbing, and maintenance services, highlighting energy efficiency options including geothermal heat pumps to expand contract-based upsells.

Customer Care Leverage the Customer Care Dealer status to position premium installation and service offerings, mid-market service contracts, and referral programs to drive higher lifetime value and repeat business.

Growth channels Promote second location synergy as a cross-sell opportunity for customers in nearby markets, and use local digital advertising and social channels to broaden geographic reach and capture competing leads.

Digital footprint Utilize the tech stack to optimize lead capture and conversion, employing targeted ads, heatmaps, and clear CTAs to improve online inquiry volume and qualify heating/cooling needs early.

Financial leverage With estimated revenue in the mid seven figures, pursue financing options, maintenance plans, and bundled home services to increase average deal size and create recurring revenue streams.